Do you want your real estate business to reach new levels of success? Do you want to empower the agents on your team to generate more leads, earn more clients, close more deals, and increase your repeat and referral business? The tool you need to implement this level of growth is a real estate CRM.
A real estate CRM (client relationship management) is a software platform designed to help real estate agents manage their contacts, generate new leads, nurture existing relationships, manage transactions, and automating their processes.
In this blog post, I'll share 10 ways a real estate CRM can transform your business.
The best type of content for nurturing relationships is highly relevant to the recipient. A real estate CRM helps you send ultra-targeted content by enabling you to create segmented contact lists.
With a real estate CRM, you can segment your database using certain preset categories such as Contact Type (client, agent, vendor, etc.), Status (prospect, lead, client, past client), and Source (active prospecting, advertising, agent referral, etc.). You can also create custom tags to segment your contacts by interest (golfers, dog-owners, etc.), the neighborhood they live in, or anything else that would be useful for your relationship-nurturing strategy.
For example, if there's going to be a Halloween dog costume contest in a local neighborhood park, you can easily generate a list of dog owners who live in that neighborhood and send a quick email to those contacts.
Most real estate CRMs enable users to send drip email marketing and text messaging campaigns, and some even have a rapid-dialer feature that allows you to make phone calls directly from your CRM. The best part about communicating from a single platform? You can track all of your conversations in one place.
A real estate CRM is a huge time-saver. Your lead generation forms will feed directly into your database, so no more manual data entry. Email templates means no more writing and rewriting messages. And for every transaction, you can reuse the same checklists, so you're never starting from scratch.
Robust real estate CRMs include workflows, which allow you to automate all of your processes. You can create a workflow for Listings, another for Buyers, and even a Lead Nurturing workflow. Once a workflow launches, every step of your process happens automatically. The right people will be notified to take the right action at the right time.
It's a sad day when a potential client turns into just another cold lead. A real estate CRM can make sure you don't miss out on any opportunities by letting you know when a lead hasn't been contacted in a while. Whether that's through a workflow task that notifies you to make a "6 month follow-up call to Jane Doe" or an automated text message that goes out to all leads with the status "cold," a real estate CRM will ensure that no lead is forgotten.
Every member of your real estate team (even your mortgage lender!) can be a user within your CRM. When everyone is on the same page, agents can easily assign tasks to listing managers and showing agents; lenders will be more informed on how a clients' buying process is going; team leaders can ensure that everyone is staying on track; and if an agent calls in sick, someone else can step in and see exactly what needs to happen next for that agents' transactions.
A real estate CRM is one of the most important investments you'll make for your business. With the right platform, you'll be better at generating, managing, and nurturing leads; you'll be better at maintaining your client relationships; and every agent on your team will be more consistent and flawless in their transactions. With the right real estate CRM, you will transform your business into a more successful and sustainable version of what it is today.
Dave is the Chairman of Firepoint / Realvolve, a state-of-the-art customer relationship management (CRM) platform built expressly for real estate agents. Dave began his real estate career as an agent ...
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